THE ARTISAN 🖋️
Intensity Scale
From Mild to Extreme
In C2 writing, synonyms are not equals. You must choose the word that matches the temperature of the situation.
Tip:
"Revolutionize" is too strong for a small policy tweak. "Alter" is too weak for a complete system overhaul.
The Spin Matrix
Flavor Changes Meaning
NegativeNeutralPositive
Obstinate
Stubborn
Resolute
Stench
Smell
Aroma
Scheme
Plan
Strategy
Precision Tool
Context is Everything
"The diplomat attempted to _____ the growing conflict between the two nations."
C2 Mission
Refine Your Writing
Task: Find a sentence you wrote recently that uses a "basic" word (e.g., bad, big, happy).
Action: Use an online thesaurus to find 3 synonyms.
Action: Use an online thesaurus to find 3 synonyms.
- 1. Too weak/simple?
- 2. Too strong/formal?
- 3. Just right (The Goldilocks word)?