campaign
Marketing Strategies
Lesson Goal: Learn how to listen for business strategies, target audiences, and problem-solving ideas in a corporate meeting.
Listening for Strategy
In business meetings, colleagues discuss problems and suggest solutions. You must listen carefully for cause and effect.
When a manager describes a problem, listen for the proposed strategy to fix it. If the problem is that young people don't know the brand, the strategy might be to use social media instead of traditional TV commercials. Pay attention to how people agree or disagree with these strategies.
Go to the next card to learn the business vocabulary, then listen to the meeting between the Manager and CEO in the Listen tab!
branding_watermark
Brand Identity
អត្តសញ្ញាណម៉ាកយីហោ
Brand Awareness
/brænd əˈwer.nəs/
ការយល់ដឹងពីម៉ាក
Target Audience
/ˈtɑːr.ɡɪt ˈɑː.di.əns/
អតិថិជនគោលដៅ
language
Digital Reach
ការផ្សព្វផ្សាយតាមឌីជីថល
Viral Campaign
/ˈvaɪ.rəl kæmˈpeɪn/
យុទ្ធនាការផ្សព្វផ្សាយលឿន
Influencer
/ˈɪn.flu.ən.sɚ/
អ្នកមានឥទ្ធិពលលើបណ្តាញសង្គម
rocket_launch
Taking Action
ការអនុវត្ត
Endorse
/ɪnˈdɔːrs/
គាំទ្រជាសាធារណៈ
Strategy
/ˈstræt̬.ə.dʒi/
យុទ្ធសាស្ត្រ
headphones
headphones Listen Closely
Click play to listen to the interview.
fact_check COMPREHENSION CHECK
1. What is the problem with the company?
2. Who is the "target audience"?
3. How do they plan to reach this audience?
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Real World Tasks
Practice your marketing vocabulary!
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Mission Report
របាយការណ៍បេសកកម្ម
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