Writing: High-Level Professional & Academic C2 - Lesson 12: Crafting a Persuasive Policy Brief or Manifesto

Policy & Action

C2

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The Arrow

Persuasion with Direction

A policy brief is linear. It travels from Context $\rightarrow$ Evidence $\rightarrow$ Action.

1. Context "Current regulations are failing."

2. Evidence "Data indicates a 40% rise in costs."

3. Action "Therefore, legislation must be enacted."

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Language of Necessity

Urgency & Authority

"We should fix this." "Immediate intervention is imperative."

"If we don't, bad things happen." "Inaction will precipitate a crisis."

"This helps everyone." "This policy ensures stakeholder alignment."

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Policy Architect

Topic: Urban Pollution

ENACTED

1. Problem Statement (Why) ...Choose... Pollution is making people sick. Rising particulate levels pose a critical threat to public health.

2. Policy Option (How) ...Choose... Implement a congestion charge to disincentivize private vehicles. Tell people to drive less.

3. Recommendation (Action) ...Choose... We hope you agree. It is recommended that Council adopt Measure 4B immediately.

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Mission

Executive Summary

Topic: Plastic Waste in School Cafeterias.

Write a 3-sentence summary in your notebook:

• Problem: "Current waste management protocols are inefficient..."
• Impact: "Failure to address this increases operational costs..."
• Solution: "Therefore, a ban on single-use plastics is mandated."