Writing: Advanced Argumentation & Persuasion C1 - Lesson 11: Writing a Proposal (Academic or Business)

Proposals: The Blueprint

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The Blueprint

Problem ➔ Solution ➔ Benefit

1. Introduction & Context

State the aim of the proposal and outline the current problem.
"The aim of this proposal is to..."

2. Methodology / Plan

Describe the steps you will take. Be specific.
"It is proposed that..."

3. Expected Outcomes

Predict the future benefits.
"Implementing this will result in..."

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Verb Upgrade

Replace weak hopes with strong plans.

"We want to do this..." "It is our intention to..."

"This helps with..." "This facilitates..."

"We think it will be good." "This will yield significant benefits."

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Proposal Architect

Scenario: 4-Day Work Week

APPROVED

1. The Rationale (Problem) ...Choose... People are tired. Staff morale has declined due to burnout.

2. The Proposal (Solution) ...Choose... It is proposed that a trial 4-day week be implemented. We should try working less.

3. The Benefit (Outcome) ...Choose... Everyone will be happy. This would likely enhance productivity and retention.

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Mission

Draft the Abstract

Topic: Improvements to your local park (or school/office).

Task: Write 3 sentences in your notebook using these stems:

• "The principal objective of this proposal is to..."
• "Specifically, it is recommended that..."
• "Implementation of this plan would result in..."