Speaking: Public Speaking & Presentations C1 - Lesson 1: Delivering Highly Engaging & Persuasive Presentations on Complex Topics

C1

Engaging Presentations

ការធ្វើបទបង្ហាញដ៏ទាក់ទាញ

🎯 Objective / គោលបំណង:

Turn complex data into compelling stories using Analogies and the "What? So What? Now What?" framework.

💬 Scenario: The Tech Upgrade

Speaker A (The B2 Way) "We need to migrate our server architecture to the cloud. This will reduce latency by 40% and improve throughput. The current legacy system is deprecated."

(Too technical. Boring. Audience is asleep.)

Speaker B (The C1 Way)

WHAT? "Right now, we are trying to run a Formula 1 race... using a Tuk-Tuk engine."

SO WHAT? "This means no matter how hard our team works, we simply cannot drive fast enough to beat our competitors."

NOW WHAT? "We need to swap the engine. We need the cloud migration to unlock our true speed."

1. The Golden Structure

1. WHAT? តើមានរឿងអ្វីកើតឡើង?

State the fact or data clearly. Keep it brief.
"Our sales dropped 10%."

2. SO WHAT? តើវាមានន័យយ៉ាងណា?

Explain the impact. Why should they care?
"This means we have less budget for the holiday party."

3. NOW WHAT? តើយើងត្រូវធ្វើអ្វីបន្ត?

Propose the solution or next step.
"We need to launch a promo campaign today."

2. The Power of Analogy

Complex ideas stick when you compare them to simple, everyday things.

Concept: "Cybersecurity"
Analogy: "It's like locking your front door but leaving all the windows open."

Simplify the Complex

Topic: "Cryptocurrency is volatile."

Which analogy explains this best to a beginner?

A. "It has a high standard deviation in its market value."

B. "It's like a roller coaster. High highs, low lows, and not for the faint of heart."

Framework Check: "This means we will miss our Q4 targets."

Which part of the framework is this?

A. What?

B. So What?

C. Now What?