Author's Purpose
An author's purpose dictates their structure and language choices. Whether writing a business email, a marketing pitch, or a staff guideline, the goal changes the text!
To Inform 📊
To Persuade 📢
To Instruct 📋
Do not confuse Informative with Persuasive!
Purpose: To Inform (Objective fact) ℹ️
Purpose: To Persuade (Uses facts to sell) ✅
Quick Check ⚡
Mission 🎯
Mission 🎯
Mission 🎯
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Recent Questions
Yes, definitely! For example, you might send an email to Inform your team about a new booking software, and then Persuade them to use it by highlighting its benefits. 📧
Why do writers use the passive voice to inform?
Passive voice puts the focus on the action or the result, rather than who did it. This makes the text sound more objective and factual. For example: "The report was completed." 📝
How do I know if it is persuading or just informing?
Look closely at the adjectives and verbs! If the text uses opinion words like "best", "should", or "must", or if it speaks directly to you using "You", it is likely trying to persuade you. 🕵️♂️
Can a professional email have two purposes?