Reading: Recognizing Author's Tone, Purpose & Attitude: B2 Lesson 3: Understanding How Purpose Influences Text Structure and Language Choices

Lesson 3: Purpose & Structure

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Author's Purpose

គោលបំណងរបស់អ្នកនិពន្ធ

An author's purpose dictates their structure and language choices. Whether writing a business email, a marketing pitch, or a staff guideline, the goal changes the text!

គោលបំណងរបស់អ្នកនិពន្ធកំណត់នូវ រចនាសម្ព័ន្ធ និង ការជ្រើសរើសពាក្យពេចន៍។ មិនថាសរសេរអ៊ីមែលការងារ ការផ្សព្វផ្សាយលក់ ឬការណែនាំបុគ្គលិកទេ គោលដៅធ្វើឱ្យអត្ថបទប្រែប្រួល!

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To Inform 📊

ដើម្បីផ្តល់ព័ត៌មាន (Reports, Summaries, Updates)

Objective Language Choice: Neutral Based on facts rather than feelings or opinions. ប្រាកដនិយម / ផ្អែកលើការពិត

Factual Language Choice: Precise Data Concerned with what is actually the case. ដែលជាការពិត

Analyze Structure: Logical Breakdown Examine methodically and in detail. វិភាគ

Convey Purpose: Clear Delivery Make an idea, impression, or feeling known. បញ្ជូន / នាំសារ

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To Persuade 📢

ដើម្បីបញ្ចុះបញ្ចូល (Marketing, Proposals, Pitches)

Compelling Language Choice: Strong Adjectives Evoking interest, attention, or admiration powerfully. ដែលទាក់ទាញខ្លាំង / ដែលគួរឱ្យជឿជាក់

Urge Structure: Call to Action Try earnestly or persistently to persuade someone. ជំរុញ / ទទូច

Emphasize Language Choice: Highlighting Benefits Give special importance or prominence to something. សង្កត់ធ្ងន់ / ផ្តោតសំខាន់

Convince Purpose: Changing Minds Cause someone to believe firmly in the truth of something. បញ្ចុះបញ្ចូលឱ្យជឿ

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To Instruct 📋

ដើម្បីណែនាំ (Guidelines, Manuals, Training)

Implement Language Choice: Imperative Verbs Put a decision, plan, or agreement into effect. អនុវត្ត / ដាក់ឱ្យប្រើប្រាស់

Procedure Structure: Numbered Steps An established or official way of doing something. នីតិវិធី / ដំណើរការ

Sequential Structure: Chronological Order Forming or following in a logical order or sequence. តាមលំដាប់លំដោយ

Guideline Purpose: Clear Direction A general rule, principle, or piece of advice. គោលការណ៍ណែនាំ

The Hidden Pitch Trap!

Do not confuse Informative with Persuasive!

(កុំច្រឡំអត្ថបទផ្តល់ព័ត៌មាន ជាមួយនឹងអត្ថបទបញ្ចុះបញ្ចូល! ពេលខ្លះគេប្រើការពិត ដើម្បីបញ្ចុះបញ្ចូលអ្នកឱ្យទិញសេវាកម្ម។)

"The tour covers 15 kilometers."
Purpose: To Inform (Objective fact) ℹ️

"Experience an unforgettable 15-kilometer journey through local villages! Book now!"
Purpose: To Persuade (Uses facts to sell) ✅

Quick Check ⚡

ការត្រួតពិនិត្យរហ័ស

Structure Match

Which structure is best if your purpose is "To Instruct"?

(តើរចនាសម្ព័ន្ធមួយណាដែលល្អបំផុត ប្រសិនបើគោលបំណងរបស់អ្នកគឺ "ដើម្បីណែនាំ"?)

Language Choice

What is the author's purpose if they use words like "Urge", "Compelling", and "You must"?

(តើអ្វីជាគោលបំណងរបស់អ្នកនិពន្ធ ប្រសិនបើគេប្រើពាក្យដូចជា "Urge", "Compelling", និង "You must"?)

LITERAL TRAP! ❌

If a promotional email lists facts about a new community project to make you donate, the MAIN purpose is...

(ប្រសិនបើអ៊ីមែលផ្សព្វផ្សាយរាយការពិតអំពីគម្រោងសហគមន៍ថ្មី ដើម្បីឱ្យអ្នកបរិច្ចាគ តើគោលបំណងចម្បងគឺ...)

Meaning Match

The word "Objective" means...

(ពាក្យ "Objective" មានន័យថា...)

Language Choice

Which language choice fits the purpose "To Inform"?

(តើការជ្រើសរើសភាសាមួយណាដែលស័ក្តិសមនឹងគោលបំណង "ដើម្បីផ្តល់ព័ត៌មាន"?)

Mission 🎯

អនុវត្តផ្ទាល់!

Analyze an Email 📧 (អានអ៊ីមែលការងារចុងក្រោយដែលអ្នកទទួលបាន ហើយកំណត់ថាគោលបំណងរបស់វាគឺដើម្បី Inform, Persuade, ឬ Instruct។)

Mission 🎯

អនុវត្តផ្ទាល់!

Marketing Shift 💡 (សរសេរប្រយោគដែលផ្តល់ព័ត៌មានធម្មតាមួយ ឧទាហរណ៍ "This tour starts at 8 AM" ឱ្យទៅជាប្រយោគបញ្ចុះបញ្ចូល (Persuade)។)

Mission 🎯

អនុវត្តផ្ទាល់!

Guideline Creation 📋 (សរសេរការណែនាំ ៣ ជំហាន (Instruct) ជាភាសាអង់គ្លេស សម្រាប់ប្រាប់បុគ្គលិកថ្មីពីរបៀបស្វាគមន៍ភ្ញៀវ។)

Video Lesson

មេរៀនជាវីដេអូ

Ask a Question 🙋‍♂️

តើអ្នកមានចម្ងល់មែនទេ? សួរគ្រូនៅទីនេះ!

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Recent Questions

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Vireak 2 hours ago

Can a professional email have two purposes?

Reply 👍 8

SP

Sopheak Pich Teacher 1 hour ago

Yes, definitely! For example, you might send an email to Inform your team about a new booking software, and then Persuade them to use it by highlighting its benefits. 📧

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Nita 5 hours ago

Why do writers use the passive voice to inform?

Reply 👍 5

SP

Sopheak Pich Teacher 4 hours ago

Passive voice puts the focus on the action or the result, rather than who did it. This makes the text sound more objective and factual. For example: "The report was completed." 📝

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Ratha 8 hours ago

How do I know if it is persuading or just informing?

Reply 👍 12

SP

Sopheak Pich Teacher 7 hours ago

Look closely at the adjectives and verbs! If the text uses opinion words like "best", "should", or "must", or if it speaks directly to you using "You", it is likely trying to persuade you. 🕵️‍♂️