THE FEATURE
LESSON 14
Hook, Line, & Sinker
Engaging the Reader
Articles are not essays. They need a Headline, a Visual Hook, and a Personal Voice.
1. Headline
Is Technology Killing Conversation?
2. Standfirst (The Blurb)
Why our obsession with screens might be costing us our humanity.
3. The Hook
It was a Tuesday evening, and the silence in the restaurant was deafening...
The Art of the Hook
Never start with "In this essay..."
1. Direct Address (?)
"Have you ever wondered what silence sounds like?"
2. Dramatic Inversion
"Never before had I seen such chaos."
3. Scene Setting
"Rain lashed against the window pane as I waited."
Article Editor
Topic: The Future of Travel
🚀 Mission
Write the Feature.
Task: Write a 150-word feature article intro about a skill you learned recently.
- Catchy Headline: "The day I learned to..."
- Direct Address: "Have you ever...?"
- The Kicker: End with a thought-provoking question.